It's hard to believe, but the first quarter of 2017 will be over in 6 weeks - Where does the time go?
As we support our nonprofit clients who are focusing on meeting their fundraising goals for this first quarter, we are paying close attention to the techniques that most successful nonprofits use. In the spirit of desiring your nonprofit to succeed, below are 3 tips to keep in mind as you raise money for your organization:
#1 - Set concrete goals and deadlines
Nonprofits that consistently set SMART goals are much better at raising money than those that don't. SMART is an acronym that stands for the following:
- Specific - How much money does your nonprofit need to raise this quarter to run successful programs and services?
- Measurable - How will you know whether you are on track towards meeting your goals this quarter?
- Achievable - Is your fundraising goal realistic based on the resources you currently have?
- Relevant - How and why is your fundraising goal relevant to your nonprofit? (i.e., What programs and services will the funds support?)
- Time Based - When do you need to raise these funds by?
#2 - Tell a compelling story
Donors don't support nonprofits. Donors support compelling stories. When they feel emotionally connected to your nonprofit's cause, it makes them want to give and keep giving. Make sure your donors clearly understand why your nonprofit exists and that there is a powerful story behind your reason for starting the organization.
#3 - Develop a fundraising plan
Too often, nonprofits throw a ton of fundraising strategies out into the world with the hope that something will "stick". This often leads to frustration and burnout when the nonprofit is unable to raise the money it needs to keep going. Successful nonprofits develop clear and concrete strategies for bringing money into the organization. For example, it will have a specific place to capture names and email addresses of individuals who aren't ready to give now, but might be ready to give at a later time. This nonprofit will have a clear and effective way for staying in touch with these individuals so that they can convert them into paying donors in the future.
Which of the above tips will support your nonprofit in meeting its fundraising goals for the first quarter?
As always, we wholeheartedly believe in your nonprofit's success!
Erica & Bea