Do your donors know what they are paying for?

Happy First Day of Spring!

Here at Baylor Headquarters the sun is shining, the birds are singing, and we are happy for longer days ahead!

I have a question for you that a lot of nonprofits forget to answer in their fundraising materials:

What exactly are your donors paying for?

One of the most effective ways to get donors to open their wallets is to let them know exactly what they are getting out of making a donation. 

Does $20 provide a meal for one homeless person on the street?

Does $50 pay for school supplies for an underprivileged child?

Does $100 pay for 1 night in a shelter for a battered woman?

To emotionally connect your donors to your nonprofit's mission, it is really important to help them understand where their money is going. This is especially important since donors want assurance that their money is actually solving a problem and not going towards administration costs and salaries.

In your fundraising activities this week, consider clearly letting your donors know where their money is going. It can make a world of difference.

Appreciative of all that you do to make the world a better place!