Are you measuring your nonprofit's impact?
One of the most powerful ways to encourage volunteers and donors to support your organization is to regularly report on the impact that your nonprofit is making. This helps them know that they are putting their, time, energy and money to good use.
When talking about impact, it's important to be super specific. It's not enough to share that your nonprofit is "doing good in the world". Supporters will be more encouraged if they know about the measurable way in which they are making the world a better place.
To begin measuring impact, it is helpful to answer 3 questions:
- What is the problem that your nonprofit is solving?
- How is your nonprofit going to fix the problem?
- How is your nonprofit doing so far?
We discuss these questions in more detail below:
What is the problem that your nonprofit is solving?
In order to talk about the measurable impact that your nonprofit is creating, it's helpful to first talk about the magnitude of the problem. When doing so, be as specific as possible. If you are combatting world hunger, provide statistics on the number of individuals who go hungry each day. If your nonprofit is supporting single mothers, provide evidence of what happens if a mother is unable to feed and clothe her kids. To put it simply, supporters should have a clear picture of the scope of the problem so that they have a clear understanding of what needs to be fixed.
How is your nonprofit going to fix the problem?
Just as important is sharing exactly how your nonprofit will solve the problem. Here, it is also important to be as specific as possible. For example, how exactly will an organization combat world hunger? Or, how exactly will it support single mothers? When talking about the solution, it's important to discuss why your solution will work, as this gives donors and supporters confidence that they are fixing a problem in the best, most effective way.
How is your nonprofit doing so far?
Finally, you will talk about impact. Here is where donors and supporters get the most excited. After all, they understand the problem, they know the solution, and they are seeing how the solution is changing things for the better. Going back to our example, a nonprofit combatting world hunger should often talk about the number of individuals it is feeding each day. And the nonprofit supporting single mothers should talk about how their children are thriving after receiving support. In other words, it's important that your nonprofit constantly talk about the impact that it is making. This is what keeps donors and volunteers committed to your organization over a sustained period of time.
We have a free video on creating impact over at our YouTube channel. If you could use further guidance on how to make sure your nonprofit is making the biggest impact possible, take a look by clicking here.
As always, believing in all that your nonprofit is capable of!
Erica & Bea