This email is part 2 of a 3 week series on engaging a nonprofit board of directors. Last week, we talked about the importance of CLARITY. (To see the post, click here).
Upon fully understanding what is required of each board member to keep the nonprofit afloat, it is necessary to move onto tip #2:
Tip #2 - COMMUNICATION
Here's the thing, we often hear nonprofit founders stating that they communicate with their board members All. The. Time. Yet, if this communication is not delivering the desired result, it might be time to change things. After all, the aim of the game is effective communication.
Communicating effectively with each board member depends on a number of factors, including: your personal relationship with them, whether you communicate electronically or face to face, your leadership style, and their willingness to hear what you have to say. It's important to think about each member individually, and not as a group.
Remember the list you created last week which listed the names of each director and what is required of them? Now is a good time to develop an effective communication strategy for each. Plan on having a 1-1 conversation with each member about their responsibilities, and come up with the best way to get your point across. Perhaps it's over coffee with one member, whereas a simple phone call will suffice for another member. It might be that a follow up email summarizing the responsibilities is necessary so that members have a record of the conversation and refer back to it when necessary. At the end of this process, you should have an effective communication strategy for each member.
Your 1-1 conversation is also a good time to ask members to re-commit to the nonprofit. If they are not able to do this (or if there are any doubts about their ability to commit), it's best that they step aside to allow someone else to step in.
Check in next week for tip #3: Consistency.
Believing in you,
Erica & Bea